Universal Unilink | July 1, 2016

Tomorrow’s Leaders, Today

While we’re each busy looking for that “niche” that allows us to rocket to the top in sales and profits, we’re dealing with a niche of an entirely different ilk. Whether in our own company or among prospect and customer contacts, Millennials ...

Universal Unilink |

A Look Inside

Members, do we have a content-packed Business Development Conference ready for you in a few weeks in San Antonio! This year, we’re focusing on presentations and workshops in three key areas: • Growing Your Sales and Profits • Preparing for Chal...

Universal Unilink |

Niche Marketing

Tired of competing on price alone? Perhaps all you need to do to build your bottom line and get out of the rat race of discounting is to carve out a niche for yourself. Rather than trying to be all things to all customers, your path to the next level...

Allan and Gayle Fowler at the 2014 Business Development Conference

Universal Unilink |

Ready for San Antonio!

As this issue of The Advantage goes to the printer, our team here is hard at work putting the finishing touches on Leadership16, our upcoming Business Development Conference to be held this year in San Antonio. You’ve gotten our postcards and email...

Universal Unilink |

Beating the Boomer Bust

More than 60% of US business owners are over 50 years old, and many are looking toward retirement and the process of attracting and vetting potential buyers to take the reins. The differences in yesterday’s and today’s business landscapes are sta...

Universal Unilink |

Supplier Spotlight

Does this time of year find your customers taking their clients on golf outings or their employees on that critical team-building yearly retreat? Next time, they’ll head out in style, thanks to new Preferred Supplier Seville Gear, a company that ha...

Universal Unilink |

Upselling: Helping Your Customers Win

“Helping your customers win” is how Jeffrey Gitomer, internationally-acclaimed sales guru and New York Times best-selling author describes “Upselling.” Selling more to current customers is less expensive than acquiring new ones so building a ...

Universal Unilink |

Finding your Niche

Do you find yourself selling to a particular industry more often? Or do you enjoy working with a certain type of business – be it physicians’ offices, schools, or something else? Becoming an expert, and developing a track record of proven success...

Universal Unilink |

Corporate Anniversaries

“But what about that one?” the distributor asked as he turned toward our “varsity” quarter-zip pullover bearing the year “1950” across the chest in bold, two-layer twill applique. I racked the polo shirt I was holding and grabbed the pull...