Entries by bhacker

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And the Most Memorable Product Mascot Is….?

Crestline Custom Promotional Products conducted a study to determine the product/brand mascot consumers recognize most. From ASI’s Christopher Ruvo KFC’s Colonel Sanders. McDonald’s Ronald McDonald. The Geico Gecko. What do these popular brand mascots have in common? While highly memorable, they weren’t recognized quite as often as America’s most memorable mascot: The Starbucks Mermaid. All […]

Watch Your Step, Smart Floors are Coming to Industrial Facilities

How would you react if your floor told you that you’ve gained weight? Smart homes and smart facilities are already brimming with IoT sensors, generally embedded in equipment or monitoring conditions from a vantage point such as the ceiling. But now, thanks to intelligent tiles, even floors can be smart. It’s very likely you’ve already […]


BIC Graphic NA and Cap America Enter Strategic Partnership

BIC Graphic NA is pleased to announce a new partnership with Cap America. Through this strategic partnership, BIC Graphic NA will offer an assortment of 11 best-selling Cap America styles beginning August 1st, 2019. Cap America is widely recognized as the leader in promotional headwear, and this new collaboration between the two industry-leading suppliers will […]