Entries by Bethany Hacker

What’s Old is New Again

From S&S Activewear The Fanny Pack Resurrection Whether you love them or loathe them, fanny packs are a topic of fashion buzz dating back to arguably the 1950s. From must-have festival bags to high-fashion statement pieces, the handy pouches’ origins were designed to serve as functional and convenient mini packs that have had quite the […]

UPS “Browns,” Company’s Iconic Uniform, Get A Makeover

Atlanta, GA First major redesign in decades to uniforms worn by 125,000 drivers worldwide Company’s greatest brand ambassadors get new look and feel Polo-style shirt, performance fabrics and reflective logos will improve driver comfort, safety and performance Old uniform pieces will be recycled UPS “Browns,” one of the world’s most iconic and recognizable corporate uniforms, are […]

Turn Challenging Customers Into Loyal Clients

A decorator was in a bind: His customer’s event was the next day, and the PMS colors in the art file didn’t match the ones listed on the purchase order. To make matters worse, the decorator couldn’t reach his client, so his team had a 50/50 chance of choosing the correct color. Unfortunately, they chose […]

Brands Taking a Stand

From BIC Graphic Blog According to a recent survey, consumers want the businesses they support to engage in social and political issues, especially on social media. In fact, 73% of 18-34 year old shoppers expect brands to speak up for causes they support. This sentiment doesn’t just resonate with a Liberal audience. 52% of those […]

REVISED Overtime Rule from the Dept of Labor

The suspense is over – the Department of Labor announced the revised Overtime Rule, which will set the minimum salary threshold for the Fair Labor Standard Act’s white-collar exemptions at $684 per week, or $35,568 per year. The rule, which will expand overtime pay obligations to an estimated 1.3 million additional workers, will take effect […]