bhacker | August 15, 2019

And the Most Memorable Product Mascot Is….?

Crestline Custom Promotional Products conducted a study to determine the product/brand mascot consumers recognize most. From ASI’s Christopher Ruvo KFC’s Colonel Sanders. McDonald’s Ronald McDonald. The Geico Gecko. What do these popular br...

drinkware 101

Universal Unilink | June 1, 2019

Drinkware Insulation 101

If you’ve ever wondered how your favorite tumblers and can coolers keep your beverages at just the right temperature, you’ve come to the right place. This guide can help you become an insulation expert so you can help your clients pick the perfec...

wet weather branding, imprinted raingear

Universal Unilink | March 1, 2019

Storm Duds

Storm Duds, located in Attleboro, Massachusetts has become the leader in quality, custom imprinted umbrellas and Ponchos. Started over 30 years ago by Gary Libman and Tim Baurley who were College roommates, they recognized a growing trend in licensin...

global ad impression study

Universal Unilink |

Global Ad Impression Study

ASI has put together a great resource for distributors to use with clients. Here is a page from the Global Ad Impression Study that reveals the effective promotional value of writing instruments. You can find the entire report at

writing the future

Universal Unilink |

Writing the Future

It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; thi...

emblematic jewelry

Universal Unilink |

The Growing Emblematic Jewelry Market

All too often Distributors say to us, “We just don’t get calls for lapel pins.” Our response … “take another look! Your clients are buying this product.” By scanning the following brief points, you will discover very lucrative opportuniti...

Sanford B2B

Universal Unilink | December 1, 2018

Sanford B2B

Only Sanford Business-to-Business allows you to turn to a single supplier and select a writing instrument from any category or price point with confidence that it’s a brand the recipient will know and love. From prestigious gift pens, to the be...

decorating trends

Universal Unilink |

Decorating Modern Corporate Identity Apparel

Branded apparel is a very powerful marketing tool that takes your logo outside of the just the work place. Corporate identity apparel makes for great gifts and helps foster team spirit within the work place. Employees wearing corporate apparel are mo...

All About Wireless charging

Universal Unilink |

All About Qi Wireless Charging

The use of wireless charging is on the rise as consumers are eager to make wireless the norm in their lives. When it comes to cutting the cable, Qi (pronounced “chee”) is a proven standard backed by more than 200 companies, used in more than 500 ...